Newfangled Living
Connect every marketing dollar to move-ins.
We help senior living owners and operators see which marketing channels are driving the most qualified leads — then scale what’s working through custom technology and strategy.
Our Technology
The Gap Between Marketing and Move-Ins Is a Technology Problem
Most senior living owners and operators invest heavily in marketing, but they can’t trace their investment to move-ins. Data is fragmented. Reporting stops at clicks and impressions. Without clear channel-by-channel performance, it’s impossible to know where your next dollar should go.
Even the best marketing strategy is a guessing game when the technology supporting it is broken.
Newfangled Living is a marketing technology company that shows you what’s driving occupancy — then builds a data-driven strategy to improve it. Our custom tools and integrated marketing programs give you full visibility into performance: by community, by channel, by campaign.
Do you know which marketing channels are driving the most move-ins? Find out — and see what’s possible when every dollar is connected to occupancy outcomes.
Full Customer Journey Visibility
The Full Funnel, Finally Connected
Senior living marketing generates a lot of data, but it usually lives in silos. The result: unclear attribution and no reliable way to connect spend to occupancy.
We develop the technology and the strategy in unison so the full journey is visible, measurable, and improvable.
See the Full Picture
You can’t improve what you can’t see. We connect your fragmented data sources — CRM, ad platforms, website, call tracking — into a single view from marketing spend to move-in. Clarity leads to better decisions and better results.
Own Your Pipeline.
Referral agencies give you leads you don’t control — at a premium. We create custom technology and marketing programs that shift your lead generation in-house so more of your pipeline belongs to you.
Get Smarter Over Time.
Our technology is designed to surface what’s working, flag what isn’t, and give your team the clarity you need to make more informed decisions over time. As connected data accumulates, your marketing gets sharper, your cost per move-in drops, and your investment works harder.
Living Results
When owners and operators have full visibility into what’s working, results follow. Here’s what we’ve delivered for senior living communities like yours.
2X
Lead Growth
A Florida-based senior living community nearly doubled their leads from 447 to 868 new leads (+94%) within one year.
737%
Conversion Rate Growth
One operator saw paid media conversions grow 737% across a portfolio of eight communities in 9 months – while CPC dropped 42%.
+$7.6M
Added
For one operator, paid marketing-referred leads generated an estimated $7.6M in revenue over 10 months, based on a 22-month lease lengt.
1,958%
ROAS
Paid media campaigns across multiple senior living clients delivered a 1,958% ROAS, generating nearly $20 in estimated resident revenue for every $1 in ad spend.
An End-to-End System
The System Behind the Results
Your website, your campaigns, your data, and your reporting should all work together. We view them as one connected program so nothing falls through the cracks and every dollar works harder toward move-ins.
Find the Gaps
Assess Your Technology and Marketing Ecosystem
Every engagement starts with a comprehensive assessment of your full marketing and technology ecosystem — your CRM, your ad platforms, your website, your call tracking, your marketing strategy to date, and your sales follow-up process.
We identify blind spots, data breakdowns, and any other barriers preventing you from connecting inquiry to move-in.
Connect the Dots
Build Your Custom Marketing Infrastructure
Based on what the assessment uncovers, we design and deploy the custom integrations, data connections, and reporting tools needed to give you a unified view of performance across your portfolio.
This is the foundation everything else runs on.
Build the Pipeline
Launch Your Marketing Strategy
Families searching for senior living aren’t just shopping. They’re trying to find a place where they or their loved ones can thrive. Our integrated campaigns use content, paid search, paid social, email, and event promotion to reach those families and stay with them through the entire journey. Every decision we make about spend, targeting, and budget allocation along the way is driven by the data our infrastructure produces. The data tells us what’s working. The strategy evolves with it.
- Paid Media (Social + Search)
- Email Marketing
- Content Strategy + Development
- Video Editing
- Local Engagement (Sponsorships, Direct Mail, Reputation Management)
- Event Promotion
Close the Loop
Measure and Refine
With your marketing technology and strategy in place, we monitor performance across your portfolio and report on what matters: qualified leads, tours, move-ins, and cost per acquisition.
As patterns emerge, we refine targeting, shift budget, and improve results at the community and portfolio level.
Find the Needle in the Data Haystack
Your data has the answer. Let’s find it.
Senior living owners and operators are sitting on massive data sets that hold the key to smarter marketing investment.
The answer is there, but it can feel frustratingly elusive — the needle in the data haystack. Finding it takes the right technology and the right expertise.
Book a free consultation.
We’ll audit your current tech stack and data and show you exactly which marketing investments are yielding the best ROI. Answers within two weeks..
Schedule a Consultation
We can help determine where your marketing investment is best spent to get the greatest ROI.
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We increase qualified leads for senior living owners and operators through custom technology and marketing strategy.
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